A multi-generational hotel brand
Hotels for the way families actually travel.
the ideaThe lifestyle hotel segment has produced brands for the solo traveler, the business traveler, the design obsessive, the wellness seeker.
No one has built a brand for the family that used to stay in all of those hotels… and still wants to.
the brand
Not “family-friendly.”
Design-led, parent-informed, seamlessly functional for families, and genuinely desirable for adults.
Most hotels accommodate families as an afterthought. A rollaway bed here, a connecting room there.
Guest of Kin starts from the other end- room design that works for how families actually inhabit a space. Designed in from the start, not improvised at check-in.
the guest
The Standard, Soho House, Ace - before kids.
Same taste, different life stage.
Who We’re Looking For
We’re building the first Guest of Kin property now, and we’re looking for the right partners to do it with.
Developers
An aligned developer to co-venture on the first Guest of Kin branded asset. 75-150 keys, new build, reposition, or adaptive reuse in urban markets.
Operators
A lifestyle hotel operator looking for brand standard partnership and with a genuine interest in the family-intentional thesis.
Investors
First-mover capital in a category yet to be unlocked by the lifestyle hotel industry.